TikTok is introducing a updated setting that enables them to reduce the quantity of AI-made media appearing in their timelines. This initiative comes as the service announced that it presently contains more than 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a full-scale release. This shift comes amid a increase in content created by AI, spurred by recent AI video creators.
The Broader AI Trend
Recent reports that nearly 10% of the quickest rising channels on a competing service exclusively feature clips produced artificially. A considerable share of this output is deemed mass-produced AI material, a phrase for inferior, bulk-generated content that is frequently nonsensical or surreal.
“We know from our community that many people like content produced via AI tools, ranging from computer-generated images to informative clips, and we want to offer the community the option to see more or less of that, depending on their own preferences,” said a platform representative.
AI on the Platform
The platform shared that there are presently over a billion videos on its service identified as AI-generated. In total, over 100 m videos are added to the platform daily, making AI content a limited percentage of its total content library.
User Control Features
Members will be in a position to decrease or raise the volume of artificial media they see by opening the content preference setting in the platform and choosing AI-made media. Other topics that can already be modified under the filter encompass politics, fashion, cosmetics, and dance.
Platform Guidelines
The platform’s policies require content makers to identify lifelike artificially created content, and it bans malicious AI impersonations of well-known individuals or crisis events. Any realistic artificial content that is without a tag can be removed under its user guidelines.
Additionally, the service will henceforth add an “AI-made” label to content created with its built-in AI features, or identified by an cross-platform project for spotting AI-generated material. This step is intended to deter users from trying to evade the labeling process.
Educational Initiatives
The company is furthermore launching a $2 million AI literacy fund for experts and groups to create informative material about responsible artificial intelligence. This program will support non-profit groups dedicated to educating computer science.
Moderation Strategy
The platform has supported its moderation strategy, during debate over plans to lay off numerous safety staff in the United Kingdom. The company is planning to reduce 439 jobs in its trust and safety department in London, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A trust and safety lead explained that human moderation would remain essential, but automated tools can protect employees by removing the most graphic content before it is viewed by humans. TikTok announced a significant reduction in shocking and graphic content handled by safety staff over the past year due to the use of its AI tools.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of harmful content as swiftly, which is why a lot of the machine support is making a difference work at speed.”
